According to the Small Business Administration (SBA) , seven out of ten new employer establishments survive at least two years and 51 percent survive at least five years. In 2013, Mary Kay Cosmetics will be celebrating 50 years in business. Based on the foregoing statistics that is no simple task. What is more amazing is that the company was founded in the 1960’s by a woman .
In the 1950’s Mary Kay Ash was the first woman to sit on the board of directors at the World Gift Company. But it wasn’t smooth sailing! Although she’d earned a place in the corporate world, her associates refused to take her seriously and accused her of “thinking like a woman.”
Frustrated, she retired in 1963 to write a book designed to help women in business. Sitting at her kitchen table, she listed all the positives about the companies where she’d worked, as well as the things that could be improved. In doing so she created a marketing plan for her ideal company. Her accountant and her attorney discouraged her, but with her husband’s support she created a new cosmetic line, recruited and trained an all-female sales force. Her motto was, “God first, family second, career third.”
A month after her husband died unexpectedly of a heart attack at the kitchen table during breakfast, Mary Kay stayed on track and launched her new company. From a storefront in Dallas and a $5,000 investment, Mary Kay Cosmetics earned $200,000 the first year, quadrupled it the next and the rest is history in the making!
Fortune Magazine named her company one of the Ten Best Companies for Women as well as one of the 100 Best Companies to Work for in America, and is considered the Greatest Female Entrepreneur in American History by Baylor University in 2003. Currently, Mary Kay products are sold in the United States and Worldwide, the company’s global independent sales force exceeds 2 million and the global wholesale sales are $2.5 billion.
Imagine the possibilities of “thinking like a woman.” Never underestimate someone with vision and determination! When you face adversity don’t give up. “There is Wonderful joy ahead.”